Data Engineering · Visualisation · Product Strategy
Intelligence
2022
Axiom is an analytics layer designed for product managers and business analysts who need to understand what's happening and explain it to someone who doesn't. It translates raw product data into narratives.
The company had excellent data infrastructure and no way to communicate what the data meant. The gap between the engineering team and the leadership team was a translation problem, not an information problem.
We designed around the artifact — the report, the presentation, the status update — rather than around the data itself. Axiom generates the story; the analyst verifies it and adjusts the emphasis.
Leadership meetings became noticeably shorter. The framing of decisions improved. The team now spends time arguing about what to do, rather than about what the numbers mean.